Where Legacy Meets Sound
Your Music.Your Legacy.Your World.
Aumora Music is where timeless artistry finds its home — a global stage for artists, composers, and visionaries who refuse to create for the moment alone.
“Shaping soundscapes beyond trends. Defining artistry beyond time. This is Aumora.”
About Aumora Music
Dedicated to shaping legacy-driven soundscapes beyond trends that define timeless artistry.
Aumora Music is not just a record label. It is a movement — a carefully curated ecosystem where creativity is nurtured, artistry is respected, and music is crafted with an awareness of its power to transcend generations.
Founded at the intersection of tradition and innovation, Aumora stands as a beacon for artists who understand that the most enduring music is not born from trends, but from truth. In a world where sounds are disposable and algorithms dictate art, Aumora dares to be different.
Our Philosophy
“We are not in the business of music. We are in the business of memory.”
At Aumora, we do not chase virality. We pursue resonance. We do not manufacture stars. We cultivate artists. Every project we undertake is approached as a work of lasting cultural significance, deserving of the highest creative and professional standards.
Our Vision
To build the most respected music ecosystem in South Asia and beyond — synonymous with artistic excellence, industry integrity, and the kind of music that becomes the soundtrack of people's lives.
Our Mission
To provide artists, composers, lyricists, and music entrepreneurs with the infrastructure, mentorship, and creative freedom they need to realise their fullest potential — and to present their work to the world with the dignity it deserves.
Our Story
From the soulful rhythms of Bollywood's golden era to the cutting edge of global contemporary sound, Aumora Music bridges worlds — a space where a legendary lyricist and a boundary-pushing composer duo breathe the same creative air.
What Sets Aumora Apart
Built Different. By Design.
A founding team carrying over five decades of combined Bollywood and industry expertise
A structured mentoring framework designed to develop artists holistically — not just musically
Deep creative infrastructure spanning composition, lyrics, production, and business strategy
A global-first approach: building bridges between Indian music and international audiences
An ecosystem model — collaborative, inclusive, and built for the long term
Building a
Global
Ecosystem
A living, breathing network of creative professionals — connected not merely by contracts, but by shared creative purpose. The future of music has no borders.
“Your art belongs to the world. Aumora is the bridge.”
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Cross-Cultural
Global Collaboration
Connecting Indian music talent with international counterparts — bridging creative communities across borders, languages, and sonic traditions.
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Co-Production
Co-Production Networks
Partnership frameworks with music communities in the UK, USA, Middle East, and Southeast Asia for boundary-crossing sonic projects.
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Sync Licensing
Licensing & Placement
Licensing, sync, and placement opportunities for film, OTT, and brand partnerships globally — your music in the world's most powerful stories.
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Streaming
Digital-First Infrastructure
Global streaming presence across Spotify, Apple Music, JioSaavn, Gaana, YouTube Music — wherever your audience lives, your music will be there.
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Community
Creative Community Portal
A curated global community where artists connect, collaborate, and co-create — united not by contracts, but by shared creative purpose.
Learn MoreArtists
At Aumora, artists are not a resource. They are the reason.
The music industry, for all its glamour, can be an unforgiving place for those who are still finding their footing. Aumora Music was built with a different promise — that every artist who walks through our doors will be treated with the respect their craft deserves, and equipped with everything they need to grow.
We take our artists seriously because we take music seriously. We understand that behind every great song is a human being — someone who has invested their emotions, their hours, and their identity into their art. Our role is to honour that investment and amplify it.
Our Artist Development Philosophy
Aumora believes that genuine artistry cannot be rushed, manufactured, or mass-produced. It must be nurtured. That is why we have built a structured mentoring and creative development framework that gives our artists the time, space, and guidance to grow at the pace that is right for them.
Structured Mentoring
Every Aumora artist has access to direct mentorship from some of the most experienced names in the Indian music industry. Our mentors bring decades of real-world wisdom — not generic advice, but deeply personalised guidance shaped by the specific challenges and opportunities each artist faces.
“We don't just sign artists. We invest in futures.”
Creative Infrastructure
The Complete Creative Stack
From world-class recording environments to A&R support — Aumora provides everything an artist needs to produce work of the highest standard.
State-of-the-art recording and production facilities
A&R guidance tailored to each artist's unique identity
Lyrical and compositional mentorship from industry legends
Career strategy and brand positioning support
Legal, licensing, and rights management assistance
International release and promotion strategy
Are You an Artist Ready for Aumora?
If you are serious about your music — if you believe in the longevity of what you create — Aumora Music is the home you have been looking for. We are currently expanding our artist roster with a select group of exceptional individuals whose vision aligns with ours.
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Samarya
Creations
Behind every great creative enterprise is a great operational engine. For Aumora Music, that engine is Samarya Creations — a multi-faceted content and media hub whose business expertise, operational precision, and creative versatility have made it an indispensable pillar of everything we build.
Their strength lies not only in creative output but in business intelligence — knowing not just how to create content that resonates, but how to position it, scale it, and sustain it in the marketplace.
What Samarya Brings
Comprehensive media content development across digital, broadcast, and print platforms
Brand strategy and communication support for Aumora artists and projects
Operational management of key Aumora initiatives and timelines
Business development support — identifying opportunities, forging partnerships, scaling reach
Creative production capabilities spanning audio, video, and written media
“Creativity without structure is a dream. Samarya Creations ensures that every Aumora dream has the infrastructure to become a reality.”
Legendary Lyricist · Guinness World Record Holder · Bollywood Icon
Sameer
Anjaan
There are lyricists who write songs. And then there is Sameer Anjaan — a man who wrote the emotional vocabulary of an entire nation. In a career spanning over five decades, he has become indispensable.
4,500+
Songs Written
640+
Films
4
Filmfare Awards
50+
Years of Legacy
“Sameer Anjaan's lyrics form the emotional memory of an entire generation — wedding playlists, heartbreak nights, long drives, college romances.”
Guinness World Record — most songs written by any individual
Credits: Aashiqui, Kuch Kuch Hota Hai, Dhadkan, Kabhi Khushi Kabhie Gham, Tere Naam
Son of legendary lyricist Anjaan (Lalji Pandey) — a celebrated Bollywood dynasty
Inspiration drawn from masters Majrooh Sultanpuri and Anand Bakshi
Active career from 1983 to present — five extraordinary decades
Aumora Music is honoured to have Sameer Anjaan as a central pillar of our creative ecosystem — his role goes far beyond mentor. He is a guiding philosophy in human form.
Neil-Niraj
Dynamic Duo · Composer & Music Producer · Film | OTT | Television | Music Business
Visit neilniraj.comUnited by a shared childhood passion for sound — and coming from remarkably diverse backgrounds in medicine and computer science — they represent a new generation of Indian music professionals: deeply rooted in culture, thoroughly modern in approach, and completely unafraid of range.
“Their songs are very cinematic and for a bigger audience. The experience of singing for them reminds me of the time when I sang for A.R. Rahman.”
— Javed Ali, Singer
Clients Include
A Decade of Redefining the Indian Soundscape
9+ years as a leading composition duo in the Indian music industry
Contributed to Indian Idol, Aapka Apna Zakir, Netflix original series Cat
Praised by Javed Ali, Abhishek Khandelwal (YRF), and Sony Pictures Networks
Diverse range: films, OTT, television, devotional, independent releases
Affiliated with the Mohammed Rafi Musical Institute
Expanding actively into music business and entrepreneurial ventures
Our Catalog
Released Music
Every track carries the Aumora signature — crafted, produced, and released with the artists who made it.
Join the
Aumora Ecosystem
Whether you create, build, or invest — there is a place for you in the world we are building together.
For Artists
Your music deserves a home that respects it.
If you are serious about your music — if you believe in the longevity of what you create — Aumora Music is the home you have been looking for. We do not just sign artists. We invest in futures.
For Labels
Partner with a label built for the long term.
We are a structured business ecosystem with the right people, infrastructure, and philosophy to create sustainable value in the music space. For independent labels seeking a strategic partner, Aumora offers a conversation worth having.
For Entrepreneurs
Music is not just art. At Aumora, it is also architecture.
India's music industry is growing at an unprecedented rate. For entrepreneurs who understand its potential, Aumora represents a unique opportunity — access to veterans, proven infrastructure, and an ecosystem actively expanding its global footprint.
Connect With Us
Let's Create
Together
Whether you're an artist ready to be discovered, a label seeking a creative partner, an entrepreneur exploring the music business, or a member of the press — we are here. Reach out and let's begin.